Fendi outfits Italian top-flight football team AS Roma
Roman luxury label Fendi will design the off-pitch wardrobe of AS Roma, one of the Italian capital’s Serie A football teams, for the next two seasons. The looks will be presented at the end of August, at the start of the 2022-23 season.
“This unprecedented collaboration originates from shared values and a common heritage, celebrating the city of Rome and two companies founded [in Rome] in quick succession: Fendi in 1925, and AS Roma in 1927,” said Serge Brunschwig, president and CEO of Fendi.
Silvia Venturini Fendi, Fendi’s creative director for accessories and menswear, has designed a selection of formal and casual outfits featuring the label’s codes of tradition and innovation, with a special focus on artisanal craftsmanship.
The common thread of the collection, produced entirely in Italy using high-quality fabrics, is the colour navy blue, symbolising elegance and refinement, combined with the football club’s signature hues, red and yellow.
“What Fendi and AS Roma together mean for the city of Rome, its history and tradition, speaks for itself, and this was the main driver of the collaboration we have jointly created,” said Ryan Friedkin, vice-president of AS Roma.
“The idea behind this collaboration is reinterpreting the codes and values of Fendi and AS Roma, creating a nexus between sport and the world of fashion through a common denominator: our respective Roman roots and strong connection to the Eternal City,” said Venturini Fendi.
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