Fashion show organizer La Mode en Images expands to New York and Dubai

By

Matthieu Guinebault

Translated by
Cassidy STEPHENS

Published
Oct 8, 2022

Already established in Shanghai and Beijing, the French specialist in the organization of fashion shows, brand exhibitions and other major events, La Mode en Images, is launching new subsidiaries. The Mazarine Group-owned specialist has announced the opening of new offices in New York and Dubai to support its development in North America and the Middle East.

Starting in October, an American subsidiary of the company will take up residence in the New York offices of Mazarine USA. This new entity will be headed by the managing director of Mazarine US, Carine Bauvey, and will consist of 40 specialists in events, content and innovation.

"As evidenced by the recent events produced by the agency for Balenciaga with the Spring-Summer 2023 show on Wall Street in May 2022 or the Saint Laurent - Rive Droite exhibition at Art Basel Miami Beach last December, the United States is a key market for organizing events with global reach, and many projects are in the works for the end of 2022 and for 2023," the structure says.

La Mode en Images will also set up an Emirati subsidiary in Dubai by the end of the year. Its objective will be to accompany all of the agency's client brands in the Middle Eastern market with "exponential growth for the luxury sector".

These two announcements come after the company brought together its 70 or so Parisian employees, previously spread across several offices in the Marais district, in a newly renovated mansion at 5 rue du Cirque in Paris's eighth arrondissement. The team was also strengthened in April with a new managing director, Emmanuel Heimann, who is also executive vice president of the Mazarine Group.

"The new offices of La Mode en Images, close to those of the Mazarine Group located at L'Étoile, will accelerate synergies with the digital teams and enable the development of virtual events, web3, metaverse and NFT," says the company, which, with 20 years of experience, previously had some 90 employees between its teams in Paris, Shanghai and Beijing.