Fashion retailer Morgan to launch collaboration with Georgia May Jagger

By

Marion Deslandes

Translated by
Nicola Mira

Published
Mar 13, 2018

Georgia May Jagger,  who last year joined forces with Volcom, has now teamed up with French womenswear retailer Morgan, owned by the Beaumanoir group. The Anglo-American top model, daughter of Mick Jagger and Jerry Hall, worked with Morgan to create a summer mini collection in which red and black are the dominant hues, plus a touch of white.

The capsule collection will be available in-store (in France and internationally) and online from 5th April. It features 28 items, including 7 dresses, tops, trousers and accessories (shoes and clutch bags). Prices range between €45 for a t-shirt and €185 for one of the dresses. Cut-out effects, plunging necklines, silk and lace all blend perfectly with the sexy vibe which characterises Morgan and "its unique DNA and chic, sensual mood." Photographer Drew Jarrett lensed the collection's photo-shoot.

With this collection, Morgan, which appointed Jérôme Drianno as General Manager a few months ago, continues its strategy of collaborating with celebrities to boost its visibility, having already worked twice with influencer Caroline Receveur.