Fashion and beauty creative agency Bluedog announces growth-driven restructure

By

Sandra Halliday

Published
Sep 9, 2021

Bluedog Productions, the UK-based global creative, retail and experience agency, has announced a “growth-driven restructure to match client demand and new client wins”.

The fashion and beauty-focused agency has a 22-year track record of working for clients that include Estée Lauder, Clive Christian, Foreo, L’Oréal, CEW and Chanel.

This latest development sees the formation of three new agencies under the Bluedog Group banner “to deliver a more specialist services model, together with an enhanced senior management team.”

The three specialist agencies are doplr for live experiences, Kounter for retail activations and HEX for digital and content solutions.

Bluedog becomes the overarching group entity “and will still offer integrated solutions under the leadership of founder and group CEO Nick King, but the three new agencies have been created to deliver bespoke and pinpoint solutions that match ‘new era’ needs, opportunities, and challenges for their respective sectors”.

King said that “learnings, client conversations and opportunity spotting from the last 18 months has shown us that brand needs have become more precise, different in scale and complexity, and that sharper areas of specialism can help deliver even richer outcomes. The answers to problems aren’t necessarily the same as before, so helping rewire best practice is at the heart of our expansion, and our leap-off point to being bolder, braver, bigger and even more fit for purpose”.

King now becomes group CEO, as well as MD of doplr. And two Bluedog team leaders become directors and shareholders. Andrew Machin will step up to MD of Kounter, in addition to his group role, and Oliver Potter, who began his career at Bluedog as a production assistant over seven years ago, becomes MD of HEX while continuing as group technical director.

King added: “Demand is growing for new experiences and engaging activations from both a business and end audience perspective. More physical and virtual hybrid. More conversational and personal. More sustainable. Whatever the angle, we now have the new team and model in place to keep our clients winning, when earning and keeping both customer and employee loyalty has never been more important.”