Estée Lauder signs Ana de Armas as brand ambassador
Estée Lauder has signed Golden Globe Award-nominated actress Ana de Armas as its new global brand ambassador.
In this role, de Armas will be featured in campaigns across digital, TV, in-store and print, starting with her first campaign for the brand launching this March where she will debut a new fragrance.
"We are thrilled to welcome Ana to the Estée Lauder brand," said Stéphane de La Faverie, group resident, The Estée Lauder Companies & global brand president, Estée Lauder and Aerin.
"Her story of overcoming barriers to achieve her dreams and become an accomplished actress is inspiring to women around the world, and her talent, warmth and beauty will bring a new energy to the brand.”
The Cuban actress made her feature film debut in 'Una Rosa De Francia' for the Cuban Institute of Cinematography. Following years of success as an actress in Spain, Ana made the transition to Hollywood where she starred in films such as 'Blade Runner 2049' and 'War Dogs'. Next, it was her breakout role of Marta in the modern-day murder mystery 'Knives Out', which earned her a Golden Globe Award nomination.
This year, she is expected to co-star Daniel Craig in Cary Joji Fukunaga's 'No Time To Die', the 25th installment of the James Bond franchise, as well as star in Adrian Lyne's thriller 'Deep Water', and in Andrew Dominik's highly anticipated 'Blonde'.
"I am honored to represent such an iconic brand," said de Armas. "Growing up in Cuba, I really admire and connect with the story of Mrs. Estée Lauder. She understood that you have to work hard to turn your dreams into a reality. Everything she did was inspiring then and continues to be inspiring today. I am proud to become part of that legacy and share her story."
De Armas joins the current roster of Estée Lauder global talent including Anok Yai, Bianca Brandolini D'Adda, Carolyn Murphy, Diana Penty, Grace Elizabeth, Karlie Kloss and Yang Mi.
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