×
41
Fashion Jobs
PUMA
Manager Product Line Sportstyle Footwear
Permanent · Ho Chi Minh City
H&M
Area Manager - Vietnam
Permanent ·
PHV
Manager, Quality Assurance – Process Engineer
Permanent · Ho Chi Minh City
H&M
Security/ Compliance Manager
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Online Brand Manager - Vichy & la Roche Posay
Permanent · Ho Chi Minh City
H&M
Store Department Manager (Quản lý Ngành Hàng Tại Cửa Hàng) - đà Nẵng Based
Permanent ·
H&M
Nhân Viên tư Vấn Bán Hàng Toàn Thời Gian Khu Vực Aeon Mall hà Đông
Permanent · HANOI
H&M
Nhân Viên tư Vấn Bán Hàng Bán Thời Gian Khu Vực Aeon Mall hà Đông
Permanent · HANOI
H&M
Department Manager (Quản lý Ngành Hàng) - Khu Vực Ocean Park Gia Lâm
Permanent · HANOI
H&M
Nhân Viên tư Vấn Bán Hàng Toàn Thời Gian Khu Vực Vincom Times City
Permanent · HANOI
H&M
Nhân Viên tư Vấn Bán Hàng Bán Thời Gian Tại Vincom Plaza hạ Long
Permanent · HẠ LONG
H&M
Nhân Viên tư Vấn Bán Hàng Bán Thời Gian Khu Vực Times City
Permanent · HANOI
H&M
Visual Merchandiser (Phụ Trách Trưng Bày Làm Việc Tại Cửa Hàng) - hồ Chí Minh Based
Permanent · HO CHI MINH CITY
H&M
Nhân Viên tư Vấn Bán Hàng Khu Vực Royal City - hà Nội (Bán Thời Gian và Toàn Thời Gian)
Permanent · HANOI
H&M
Nhân Viên tư Vấn Bán Hàng Bán Thời Gian Khu Vực Mega Mall Times City, hà Nội
Permanent · HANOI
H&M
Nhân Viên tư Vấn Bán Hàng Bán Thời Gian Khu Vực hà Đông, hà Nội
Permanent · HANOI
H&M
Nhân Viên tư Vấn Bán Hàng Toàn Thời Gian Khu Vực Gia Lâm - hà Nội
Permanent · HANOI
NIKE
Nhân Viên Vận Hành Máy ép Nhựa (Đồng Nai)
Permanent · Ho Chi Minh City
CROCS
[Heydude] [Footwear] Commercialization & Engineering Manager (North, Central, South Vietnam)
Permanent · NORTH CENTRAL COAST
CROCS
[Footwear] (sr.)Restricted Substance & Testing Engineer
Permanent ·
TAPESTRY
Director, Material Sourcing - Hardware
Permanent · Ho Chi Minh City
H&M
Nhân Viên tư Vấn Bán Hàng Bán Thời Gian Khu Vực Vincom Ocean Park
Permanent · HANOI
Published
Sep 23, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Esprit launches London and New York innovation hubs

Published
Sep 23, 2022

Esprit has announced London and New York as two new locations for its Futura innovation hubs. Futura is part of its digital strategy to “reinvent customer engagement experiences by turning data into insights, fuelling the brand’s global expansion matched to the fast-growing scale of digital change in today’s fashion retail landscape”.


Esprit


As part of its wider strategy, the brand has been moving key functions to strategic locations, “creating a truly global presence”. It said the two metropolises are global cities “with strong cultural influences and 24-hour connectivity. [They] will be heavily integrated and connected to the brand’s commitment to digital and creative innovation”.

New York will be the global creative and design hub “to inspire forward thinking and bring contemporary concepts and talent to its new branding strategy”. This is intended to “solidify the ambition to rebrand one of the world’s most iconic companies. [It] will take the lead in Esprit’s rebranding venture”.

Futura London will be the firm’s global customer experience innovation hub “to provide unique customer experiences for an avant-garde omnichannel connection to the Esprit universe”.

They join the existing Amsterdam hub that combines e-commerce and technological advancement. As the first physical hub, “it will lead in driving portfolio management innovation, creation of new ideas and pilots, enhancing and renewing the existing omnichannel business, and digital execution”.

The company said the steps it’s taking are an important part of “turning the iconic brand into an omnichannel technology and data-driven fashion powerhouse”.

The new hubs “aim to create transformative change in culture, mindset, and business process, discover new growth opportunities for Esprit, and improve innovation performance through a technology-driven approach that focuses on customer experience and embraces circularity”. This new structure “will also provide opportunities to enable staff to have more flexibility with increased international exposure”.

CEO William Pak said: “Esprit is in the process of transforming into a truly global company with the creative minds and processes in key cities enabling consumers to be connected to the brand on a multi-dimensional level. This enables [it] to adapt to major challenges in fashion and the macro environment in order to propel into the future. Creating an exciting customer experience with smart design and a connection to the brand is an exciting path forward.”

Copyright © 2023 FashionNetwork.com All rights reserved.