Eres joins Net-A-Porter online

By

Anaïs Lerévérend

Published
Apr 2, 2014

Eres has, until now, exclusively targeted European markets with its e-store. But with the success of Net-A-Porter in the rest of the world, the Chanel-owned swim and lingerie brand has decided to broaden its reach. At the end of March, British e-retailing heavyweight, Ne-a-Porter welcomed on board Eres amongst its merchandise.

The launch is being orchestrated in two phases. The first, focused on the seaside, gradually sees swimwear and beachwear collections put online through early April.

Eres will appear beside other swimsuit specialists (Orlebar Brown, Melissa Odabash and Violet Lake), but also next to global luxury brands like Fendi, Missoni and Kenzo, amongst others.

In the second phase, the women’s brand is to release core items from it's lingerie line on the site. As its own online store remains European in its scope, Eres will count on Net- A-Porter to generate new sales in the American and Asian e-commerce markets.