Elvine: Malin Kiriazidou in charge of marketing

By

Bruno Joly

Published
Jan 29, 2015

Elvine is growing and structuring itself. Created in 2001 by Daniel Mand, the famous Swedish graffiti artist, the brand, which offers "sophisticated clothing for a simple and easy style," has just created the role of marketing manager. A role that has been given to Malin Kiriazidou, who will join the company on March 1st.

"There was no centralised structure for communications and photos. At the beginning, the founders put all their focus on sales and healthy, organic growth," said Malin Kiriazidou, who was already present at the brand's stand at the Premium trade fair in Berlin.

Kiriazidou has long-standing experience in communications and press relations. Among other positions, she worked in Stockholm at Patricksson Communication, whose current clients include the likes of Cheap Monday, Björn Borg, Filippa K, Dr Denim, Surface to Air and Ralph Lauren.

She returned to Gothenburg for personal reasons and has been working for a bureau specialised in new technologies businesses for 4 years. Fortunately, for Kiriazidou and for Elvire, the latter's head office is in Gothenburg.