85
Fashion Jobs
ADIDAS
Senior Director Product Creation Ftw
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Corporate Affairs & Reputation Manager - Corporate Affairs & Engagement
Permanent · HO CHI MINH CITY
JO MALONE LONDON
Education Manager, Jml/lm
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Senior HR Operations Executive/ Assistant Manager
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager (Franchise)
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Commercial, Adigolf, Vietnam 1
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager 1 (Franchise)
Permanent · HO CHI MINH CITY
COLUMBIA
lo Costing & Engineering Manager
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Category Manager - Cpd
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Business Planning Manager - Cpd
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager Product Creation (Sportwear)
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Product Manager - Shu Uemura
Permanent · HO CHI MINH CITY
ADIDAS
Manager, Quality Product Integrity
Permanent · HO CHI MINH CITY
TAPESTRY
Manager, Manufacturing Engineer
Permanent · HO CHI MINH CITY
SPECIALIZED
Painting Quality Engineer - Bình Dương, Vietnam
Permanent ·
ON RUNNING
Social Compliance Specialist - Hcm Based
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Sourcing Operations
Permanent · HO CHI MINH CITY
WILLIAMS SONOMA
Wood Sustainability Specialist - (Global)
Permanent · THUẬN AN
PUMA
Manager Quality Apparel & Accessories
Permanent · HO CHI MINH CITY
PUMA
Senior Executive, Finance
Permanent · HO CHI MINH CITY
PUMA
Head of Quality Footwear
Permanent · HO CHI MINH CITY
PUMA
Quality Engineer Cobra
Permanent · HO CHI MINH CITY
Translated by
Erin Floyd
Published
Oct 3, 2018
Reading time
3 minutes
Download
Download the article
Print
Text size

Ecoalf enters consolidation phase and strengthens its network abroad

Translated by
Erin Floyd
Published
Oct 3, 2018

Ecoalf, a Spanish company founded in 2009 by Javier Goyeneche, has managed to position itself on the international landscape with its products made from ocean waste. Key to its efforts: changes in the management after the arrival of a new investor amongst the shareholders, and the development of its distribution network: through El Corte Inglés and a monobrand Barcelona store set to open soon in Spain; and at Galeries Lafayette in France, as well as at the Nous concept store in Paris with whom it has collaborated for the launch of its new sneaker.
 


Interior of the Ecoalf shop in Berlin - Ecoalf



"We’re currently undergoing a period of great change at the company, renewing the management team, with a large expansion [underway], stockists throughout Europe, with 350 points of sale, and we're selling to practically the whole world through our website," Ecoalf's general manager Marisa Selfa told FashionNetwork.com. Selfa, who has held the position since December 2017, carved out her career at brands including Levi Strauss, Adidas, Timberland, Cortefiel and National Geographic. Her arrival came just a few months after the Luxembourg Group investment fund Manor Group acquired 65.9% of the company's capital.

Recently the brand has also appointed Rafael Campos (formerly at Grupo Cortefiel) as financial director and Marcos Pérez (formerly at Lacoste and VF) as commercial director. Its president, Javier Goyeneche, wants one thing: "to manufacture the first generation of recycled fashion products of the same quality, properties and design as those that are not."

An ambitious challenge, that was born, according to Selfa, from a search for sustainable fabrics. An exploration that took its founder to the sea, where he was told that he would find the best possible nylon in fishing nets and where he felt an obligation to react to the huge amount of waste. Ecoalf collaborates with more than 3,000 volunteer fishermen in Spain and has expanded to Thailand, cleaning one ton of rubbish per day, from which the 10% corresponding to plastic bottles or fishing nets is recycled in order to to produce Ecoalf’s garments.



Introducing the new shoe model 'Ocean Waste' at the concept store Nous, in Paris - FashionNetwork.com - FashionNetwork


The company opened its first store in Madrid in 2012 with a second store arriving in Berlin in November of last year. The brand is already reinforcing this physical presence. "We just closed an agreement in Barcelona to open at the beginning of November," the manager explains. "And starting in September, we’ll be looking at an expansion plan for the corners in El Corte Inglés." In autumn this year, the Spanish brand arrived at department store Galeries Lafayette as part of the sustainable fashion project Go for Good.

The entry should allow it to maintain a steady presence in Paris. "In the future we’ll be selling as much menswear as womenswear,” says Selfa, noting that they have already signed for the autumn-winter collection and that the spring-summer 2019 is underway. The French capital has also been commissioned to host the exclusive launch of the brand’s new shoe model "Ocean Waste", which took place on Saturday September 29 at the concept store Nous, a multi-brand store devoted to sneakers and watches, founded by Colette employees after Colette’s closure last December. The most expensive shoe of the new offering stands at 120 euros.


The brand’s collaboration with fishermen in the 'Upcycling the Oceans' project - Ecoalf


"Currently, the market is insisting on sustainable fashion. It is a macro trend which everyone wants to get in on and which is responding to consumer demand," says Selfa. "Javier Goyeneche is a great communicator, the story is so good and so credible that we get incredible coverage without a marketing budget," she explains of the company's operations. As such, the United States has become the second largest market for the company, without even having its own store or having invested in advertising. Ecoalf, which does not communicate its figures, could reach a turnover of 7 million euros, according to Spanish newspaper El Confidencial. To date, the company has 38 employees, not including the staff employed at stores and corners, as well as 350 points of sale worldwide.
 

Copyright © 2024 FashionNetwork.com All rights reserved.