Dunhill takes to the streets of Mayfair for latest campaign

By

Barbara Santamaria

Published
Aug 1, 2018

Menswear brand Dunhill has chosen Mayfair as the setting of its latest campaign, a fitting location considering it is moving its global headquarters there this September.

The upmarket London area is also home to the brand’s Bourdon House, a historic Grade II listed building which offers private consultations with a tailor, a barber shop, a restaurant and a private screening room.

This rich British heritage and focus on lifestyle is explored in the brand’s latest Autumn Winter 2018 campaign, whilst also finding a new voice in contemporary culture.

The campaign, shot by photographer Jack Webb and fronted by French model Clement Chabernaud, puts the spotlight on the first collection designed by Mark Weston, who arrived at Dunhill in 2017 to shake-up the historic brand.

“The idea of the Dunhill man is multiple, not singular. And in turn, so is the idea of Britishness – something crucial to Dunhill and the way we approach style here,” he explained.

“There is not a single way of being British, there are many; there is classicism and tradition as well as an idea of the contemporary and shifting. In many ways, the campaign is about literally showing these different perspectives at once.”

In the latest campaign, Chabernaud is photographed through the glass of a Dunhill store, with the reflection used as a visual metaphor for a multifaceted approach. He wears tailored trousers and layered outwear, and Dunhill’s accessories such as shoes, bags also make an appearance.

The brand said the campaign celebrates and subverts ‘executive style’ as it continues to reconfigure the codes of its 125-year old identity.