Dsquared2 renovates Milan flagship store and launches revamped international website

By

Laura Galbiati

Translated by
Nicola Mira

Published
Mar 19, 2018

Dsquared2, the fashion label founded by Canadian twins Dean and Dan Caten, is busy on many fronts, and announced a series of new initiatives, beginning with the reopening of the Italian flagship store in via Verri 4, Milan. The 450-m2-store introduces a new retail concept, designed in collaboration by Dean and Dan Caten and Milanese architecture studio Storage & associates.

The designer duo's other major novelty is the launch of the label's new website, which is going live on 16th March, available in 7 languages and covering 45 countries.

"The new website marks the start of a different era," said Dean and Dan Caten. "Users will be able to enjoy a website on which Dsquared2's DNA is evident in every single page. It's not just e-commerce, but a place that reflects the way we create in the digital age."

Dsquared2's headquarters are also located in Milan, at via Ceresio 7. In the same building, in June 2016, the label inaugurated its Guest House: a luxurious, 500 m2 three-floor apartment with a 180 m2 terrace, reserved for Dsquared2 celebrity aficionados travelling through Milan.

Also, about a year ago in via Ceresio 7, Dsquared2 opened its very own Gym & Spa, a private health club with an innovative approach to wellness.