Drake’s OVO brand to open boutique in London

By

Barbara Santamaria

Published
Mar 31, 2017

October’s Very Own, Drake’s street style-inspired clothing brand, is planning to open in London its fourth worldwide store at 30 Broadwick Street in Soho.

The brand will open a retail location alongside Nespresso and Bobbi Brown, according to Great Portland Estates which announced on Wednesday new lettings at its recently completed development.

The store will be the first for the menswear brand in Europe and will follow the recent opening of its newest location in New York in December.

OVO, represented by an owl, opened its first permanent store in Toronto in 2014, with the second launching in Los Angeles at the end of 2015.

The label combines pop cultural references with underground appeal, and has collaborated with brands such as Canada Goose and Canadian retailer Roots.