Dr Martens returns for new Heaven by Marc Jacobs collab

By

Sandra Halliday

Published
May 26, 2022

Dr Martens is linking up again with the Heaven by Marc Jacobs brand, the project that since its launch in summer 2020 “has embodied nostalgia for the youthful rebellion of the 90s — a technicolour manifestation of a binary-defying, forward-facing generation”.

That description feeds pretty well into what Dr Martens has been doing for decades so it’s no surprise that it’s back for more after an earlier sold-out link-up with the label.

This time it has worked with Heaven creative director Ava Nirui and “explores new ways to play with two DM’s silhouettes that capture the playful, distorted femme edge that defined the 90s — and still captivate today”.

The pieces include a reworking of the classic feminine/children’s Mary Jane that moves it towards a more rugged look rooted in the 1980s. It comes with “durable welted construction and tonnes of attitude”. 

“From a traditional school shoe to a subversive staple. Paris runways, grunge gigs, Harajuku streets,” the new Mary Jane-styled Addina Double Stitch Bex “dials up the distortion to new levels”.

It’s built using Dr Martens’ classic black Smooth leather, stacked on a 1.5-inch Bex outsole — and detailed with a double yellow welt stitch “for an exaggerated dose of rebellious DM’s spirit”. The strap is finished with a brushed silver buckle featuring Heaven’s instantly recognisable double-headed bear logo. The shoe is detailed with a black and yellow scripted AirWair heel loop.

The grunge-inspired collection also includes an adjustable two-strap version of its Ricki sandal — built on its lightweight 1.9-inch Quad Neoteric platform sole. 

The sandal upper is constructed using black Brando leather, and the straps also feature a brushed silver clasp with Heaven’s double-headed bear. It’s finished with the DM’s signature yellow welt stitch and a dual-branded moulded rubber label on the ankle.

The collection launches at retail in 6 June on the label’s webstore and via select partners.