Digital LFW announces full February designer list, adds ‘Open for Wholesale’ function

By

Nigel TAYLOR

Published
Jan 29, 2021

Expect a new addition to next month’s all-digital London Fashion Week (LFW) with a extra focus on designers who are ‘Open for Wholesale’ as the pandemic restrictions continue.

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The add-on comes as the British Fashion Council (BFC) announced its provisional schedule for next month's event. The ongoing use of a digital format, launched last June, will bring together menswear and womenswear into one showcase which will run from 19-23 February on londonfashionweek.com.

The schedule will host 95 designers, including 34 womenswear, 22 menswear, 29 joint menswear/womenswear and 10 accessories brands.

The addition of the ‘Open for Wholesale’ function will notify buyers of the brands from which to place wholesale orders. For a third season, the BFC is working with JOOR to provide digital wholesale solutions for designers. The platform will host a LFW landing page with editorial categories for London Show Rooms, Menswear and Womenswear.

LFW schedule highlights

Highlights this season include collection launches and digital events from established brands and international luxury houses Dunhill, Emilia Wickstead, Edward Crutchley, Marques’ Almeida, Molly Goddard, My Wardrobe HQ x Belstaff, Osman, Palmer//harding, Preen by Thornton Bregazzi, Qasimi, Roksanda, Simone Rocha, Temperley London, Tiger of Sweden, Tod’s, Central Saint Martins MA Fashion and Victoria Beckham.

Further schedule highlights include digital events and collection launches from creative talent Ahluwalia, Art School, Bethany Williams, Bianca Saunders, Eftychia Isosceles, Matty Bovan, Nicholas Daley, Per Götesson, Richard Quinn, Roker and Supriya Lele.

New to the official schedule this season are Apujan, av vattev, Bmuet(te), Completedworks, Eirinn Hayhow, Geo, IA London, Jenn Lee, Kaushik Velendra, Labrum London, Maxxij, Mithridate, Olubiyi Thomas, Published By, Ray Chu, Tokyo James & Yuhan Wang.

The Tokyo Fashion Award will also bring its 2020 award recipients to the schedule this season for the first time. These are Fumie Tanaka, Ihnn, meanswhile, RequaL≡, Shoop & Yuki Hashimoto.

DiscoveryLAB

For the first time, DiscoveryLAB is going digital, with the aim to support fledgling emerging designers who don’t yet meet the main schedule criteria. DiscoveryLAB was created as an experiential space where fashion meets art, technology and music and this will continue to evolve in the digital capacity. It will run over the duration of LFW with tow or three daily 10-minute digital sessions, resulting in 12 DiscoveryLAB slots.

Participating with activations are: Carlota Barrera, Daniel Crabtree, Ingrid Kraftchenko, Linus Leonardsson, Lueder, Masha Popova, Miles George Daniel Studio N Palmer, Parnell Mooney, Sabirah by Deborah Latouche, The Backward Vendor and Tolu Coker.

Toni&Guy will be collaborating with the DiscoveryLAB series along with supporting the designers with session hair teams, expertise and providing studio space in their new Oxford Street academy. As well as supporting DiscoveryLAB designers, Toni&Guy will be hosting a daily overview on LFW hair trends created by the brand’s Session Team.

London Show Rooms

There are 27 designers confirmed as part of the digital showrooms event this season. These designers will be supported with a dedicated stream on the Explore Section.

Participating designers are: Av Vattev, Bianca Saunders, Carlota Barrera, Completedworks, Cristiana Alagna, Daniel Crabtree, Danshan, Edward Crutchley, Eftychia, Fashion East, Fiona O'Neill, Harem London, Helen Kirkum, Ingrid Kraftchenko, Jordanluca, Kaushik Velendra, Linus Leonardsson, Lyph, Masha Popova, N Palmer, Nicholas Daley, Olubiyi Thomas, Parnell Mooney, Qasimi, Sweetlimejuice, The Backward Vendor anf Tolu Coker.