Diesel to show at Milan Fashion Week this June
Diesel is kicking things up a gear with Glenn Martens. Having presented new store concepts in February and released a 24-piece "Diesel x Diesel" capsule collection designed by the Belgian creative director, who joined the brand in October 2020, the Italian label has now announced that it will be making its Milan runway debut.
Diesel's first Milanese runway show will take place during the Lombard capital's fashion week, on 21 June. The brand's Spring/Summer 2022 collection will include pieces for both men and women and will reflect the creative vision of Martens, who is in charge of all the product lines of the label owned by Renzo Rosso.
"The show is a major step of Martens' role in overseeing the brand's creative identity, design, and communications," explained the company in a press release.
Up until 2018, Diesel held shows in Milan for its Diesel Black Gold line, which was led by Andreas Melbostad at the time.
Born in 1983, Martens began his career at Jean Paul Gaultier before becoming creative director at French label Y/Project in 2013. In 2017, he won the ANDAM prize, an award whose promoters notably include Diesel parent company OTB. Prior to becoming the brand's creative director, he collaborated with Diesel as a guest designer for an experimental Diesel Red Tag capsule.
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