85
Fashion Jobs
ADIDAS
Senior Director Product Creation Ftw
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Corporate Affairs & Reputation Manager - Corporate Affairs & Engagement
Permanent · HO CHI MINH CITY
JO MALONE LONDON
Education Manager, Jml/lm
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Senior HR Operations Executive/ Assistant Manager
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager (Franchise)
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Commercial, Adigolf, Vietnam 1
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager 1 (Franchise)
Permanent · HO CHI MINH CITY
COLUMBIA
lo Costing & Engineering Manager
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Category Manager - Cpd
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Business Planning Manager - Cpd
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager Product Creation (Sportwear)
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Product Manager - Shu Uemura
Permanent · HO CHI MINH CITY
ADIDAS
Manager, Quality Product Integrity
Permanent · HO CHI MINH CITY
TAPESTRY
Manager, Manufacturing Engineer
Permanent · HO CHI MINH CITY
SPECIALIZED
Painting Quality Engineer - Bình Dương, Vietnam
Permanent ·
ON RUNNING
Social Compliance Specialist - Hcm Based
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Sourcing Operations
Permanent · HO CHI MINH CITY
WILLIAMS SONOMA
Wood Sustainability Specialist - (Global)
Permanent · THUẬN AN
PUMA
Manager Quality Apparel & Accessories
Permanent · HO CHI MINH CITY
PUMA
Senior Executive, Finance
Permanent · HO CHI MINH CITY
PUMA
Head of Quality Footwear
Permanent · HO CHI MINH CITY
PUMA
Quality Engineer Cobra
Permanent · HO CHI MINH CITY
Translated by
Barbara Santamaria
Published
Oct 16, 2020
Reading time
2 minutes
Download
Download the article
Print
Text size

Desigual makes physical debut in India

Translated by
Barbara Santamaria
Published
Oct 16, 2020

Contemporary clothing brand Desigual has opened its first two stores in New Delhi, India after signing an agreement with Tablez, one of the largest retail groups in the country.


Desigual has opened new stores in India - Desigual


The first location opened at Vegas Mall in the Dwarka neighbourhood on 15 August, with a further shop launching at DLF Avenue in Saket in a 75 sq m unit. Desigual joins a mix of national and international brands at its new home, where it will showcase the womenswear, footwear and accessories collections.

The openings mark Desigual’s first physical venture in India, although the Spanish retailer has been available in the country via Myntra, Flipkart’s online shopping platform, since 2019. Up to four more locations have been scheduled to open in India over the next year. 

The expansion is part of the brand’s growth strategy in Asia, where it already operates in 13 markets including China, Japan and Singapore with 374 stores. The region has been an important growth driver at the business, expanding by 25% over the past six years.

“International expansion and growth is one of the main business priorities for Desigual and introducing the brand to India is our strategy to make it happen,” said Jordi Balsells, channel strategy director at Desigual. “It is expected that the Indian fashion industry will become very digital. This will position the country in the top markets of the world. For that reason, India has become a strategic country for international brands with an omnichannel approach like Desigual,” he said.

Indeed, rival womenswear brand Mango revealed in September it is also eyeing India for growth. 

Focus on younger consumers



“Desigual is focusing on reaching a youth audience and India is one of the Asiatic markets with highest potential to connect with new generations. Furthermore, the Indian consumers have a high sense of fashion and appreciate brands’ storytelling. These preferences are aligned with Desigual’s essence,” added Balazs Krizsanyik, country manager, Japan at Desigual.

Founded by Thomas Meyer in Barcelona in 1984, Desigual has a presence in over 50 countries across 10 sales channels, with six product categories and up to 500 standalone stores. The business employs about 3,700 people worldwide. In its latest financial year, the brand suffered a 10% decline in sales to 589 million euros.

Copyright © 2024 FashionNetwork.com All rights reserved.