Derek Lam 10 Crosby opens first ever store

American designer Derek Lam has opened a new flagship store in New York City for his 10 Crosby second line. Located at 115 Mercer Street in SoHo, the 2,200 square foot space is the first ever standalone location for the line.

Opened three years after the launch of the diffusion line, the boutique will stock the full women's ready-to-wear and accessories collections, alongside a re-launched handbag collection, a curated collection of pieces from the Jennifer Meyer jewelry collection, and other exclusive objects. Prices in-store will range from $85 to $3,500.

"I looked to his collection for inspiration – the store design responds to the clarity and deceptive simplicity of his designs – prosaic materials are juxtaposed to reveal their inherent beauty," explained William Sofield of Studio Sofield, who worked with Lam on the space. 

The brand will continue to operate its main New York City flagship location on Madison Avenue which stocks the Derek Lam main line.

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