Deichmann teams up with Ellie Goulding for shoe collection

By

Barbara Santamaria

Published
Feb 21, 2017

German footwear retailer Deichmann has tapped English singer, songwriter and record producer Ellie Goulding to design a shoe collection inspired by her own style.

This is the first time the pop songstress collaborates with the German retailer, which has over 3,700 stores worldwide including nearly 90 in the UK.

The ‘Ellie Goulding for Deichmann’ range features shoes for every occasion including trainers, sandals, heels, wedges, espadrilles and mules. They will be available from 1 March in selected stores across 21 countries in Europe, as well online, with prices from €19.90 and €34.90.

To celebrate the launch, Deichmann will be launching an ad campaign shot in London by renowned fashion and celebrity photographer Louie Banks and styled by Cher Coulter, who has worked with the likes of Rosie Huntington-Whitley, Kirsten Dunst and Demi Moore.

The TV advert has been created by Emil Nava, who is known for directing music videos for Rihanna, Selena Gomez and Calvin Harris.