Deckers appoints Andrea O'Donnell as President of Fashion Lifestyle

By

Dani Greene

Published
Apr 22, 2016

Deckers Brands welcomes Andrea O’Donnell as President of Fashion Lifestyle for the company, effective April 25, 2016.

 
Dave Powers, President of Decker Brands, stated, "Under Andrea's leadership, we will be able to build upon the UGG brand's strong foundation to accelerate penetration of highly attractive footwear and non-footwear categories, launch Koolaburra and drive global growth."

O’Donnell joins Deckers from DFS Group Limited, a multi-billion dollar retailer majority owned by LVMH, where she served as president, global merchandising. Prior to this, she was the executive director of Lane Crawford, where she was responsible for merchandising, merchandise planning, marketing, CRM and store planning for the Asia Pacific region across a portfolio of some 500 brands.

Deckers Brands, established in 1973 in Santa Barbara, California, is a global leader in designing and distributing footwear, apparel and accessories for everyday and active lifestyles. Merchandise is sold in over 50 countries and oversees at 145 retail stores, as well as online. Deckers in-house brands include Ugg, Teva, Sunuk, Ahnu, Hoka One One and Koolaburra.