DSW taps Emma Roberts for new Crown Vintage campaign

By

Benjamin Fitzgerald

Published
Oct 4, 2022

Footwear and accessories retailer DSW announced on Monday the launch of a new collaborative campaign for its Crown Vintage brand, with actor and entrepreneur, Emma Roberts.

The new vintage-inspired Crown Vintage collection campaign features a selection of loafers, boots, and accessories, made of genuine materials, natural textures, and boho details. According to owner DSW, Roberts "will lend her own personal expertise by collaborating with the brand on the design and curation of future product assortments for the spring, summer, and fall 2023 seasons."

The campaign featuring Roberts was shot in August in Los Angeles, and is made up of images and videos of Roberts bringing the brand to life, as reflection of her own personal style.

"I gravitated to the Crown Vintage brand because it embraces and encourages individuality," said Roberts. "I live in the shoes, everything from loafers to boots. They're so comfy and chic and I love a place where I can get one of everything."

As part of the campaign news, the Crown Vintage brand will unveil refreshed branding and a new logo "to create a stronger identity and point of view, uniting all product lines of women, men, and kids," the brand added.

"Crown Vintage is about authenticity. We identify with the free-spirited, casually chic customer," said Julie Roy, SVP, chief marketing officer.

"Our customer looks to us for craftsmanship and quality that is also trend-driven. She covets items she can wear again and again. Emma Roberts' own style and authenticity made her the perfect muse for the Crown Vintage brand."

The Crown Vintage and Emma Roberts campaign launched nationwide on October 3, on DSW.com and in all 500 store locations. Styles worn and chosen by Emma are all under $150 and range in price from $35 to $129.

Launched in 2008, under DSW's ownership, ​Crown Vintage is a full-family footwear brand that spans handbags and accessories.