Cruise: Dior off to Seville, Vuitton to San Diego

By

Godfrey Deeny

Published
Apr 11, 2022

Dior will stage its next Cruise show in Seville, in southern Spain, while sister LVMH brand Louis Vuitton will unveil its cruise collection in San Diego, in southern California, as major marques start head off to exotic locations this spring.

 
Vuitton has chosen the Salk Institute for its May 12 show. While Dior has chosen the iconic Plaza de España, in Seville for its show, scheduled for Jun 16. 
 
As the fashion industry continues its emergence from the pandemic many boldface name brands are on the move. Pucci will show the debut collection of its new creative director Camille Miceli on Capri island on Friday, May 29. Balenciaga plans to unveil its spring 2023 collection in New York on May 21. And Max Mara has chosen Lisbon for its next resort show on June 28. 

“The ties between Dior and Spain, and more specifically Andalusia, were forged as early as the 1950s, and have been strengthened ever since, with journeys leading to silhouettes bearing evocative names dreamed up by Monsieur Dior and his successors,” Dior said in a release.
 
“For the occasion of the unveiling of the 2023 cruise collection designed by Maria Grazia Chiuri, the house of Dior continues this inspiring tribute further still, celebrating an unshakeable friendship,” the house added. Dior promised a special event to “showcase the excellence of Andalusian craftsmanship and culture through the creativity of local artists and artisans.”
 
Vuitton’s voyage to the Salk Institute is the latest example of the house’s creative director Nicolas Ghesquière’s fondness for distinguished modern architectural locations. The Salk Institute, located on a cliff top in La Jolla in southern California, is perhaps the most important creation of Louis Khan, the single most influential architect of the International Style. The Estonian-born Kahn was regarded as America’s greatest architect when he died in 1974.
 
Previous Vuitton shows have been staged in Bob Hope’s space age home in Palm Springs; the Miho Museum in Kyoto and, more recently, in the three-kilometer-long Axe Majeur, east of Paris.