Crocs partners with ThredUp on resale program

By

Jennifer Braun

Published
Nov 7, 2021

Crocs announced that it is launching a new resale program, powered by secondhand specialist ThredUp’s Resale-as-a-Service (RaaS) platform.

Dubbed 'Clean Out', the program was designed to give preloved items a second life and supports Crocs’ commitment to become a net zero company by 2030. 

As part of the program, Crocs customers in the United States can now generate a prepaid shipping label online from ThredUp, fill any shippable box with apparel, shoes, and accessories from any brand, and ship it to ThredUp for free. After a quality inspection sellers receive a Crocs shopping credit. For a limited time, Crocs will also provide an additional bonus to encourage customers to participate.

“Crocs shoes are incredibly durable and perfectly built for a second life, so encouraging customers to consider reuse is extremely important to us,” said Michelle Poole, brand president at Crocs. 

“Crocs and ThredUp are both committed to keeping products in use and out of landfills, and we’re thrilled to partner with thredUP to reduce our environmental footprint and bring us one step closer to achieving our net zero goal by taking action to create a more comfortable world.”

“Crocs has put tremendous emphasis around reducing environmental impact and waste, and ThredUp is humbled to be part of their sustainability journey,” added Pooja Sethi, senior vice president and general manager of RaaS at ThredUp. 

“By enabling Crocs customers to give preloved items a second life through ThredUp’s Resale-as-a-Service, we’re promoting reuse and inching closer to a more circular future for fashion.”

Crocs joins leading brands and retailers who have equally partnered with ThredUp to launch resale experiences to their customers, including adidas, Gap, and Madewell.