Cotton Incorporated launches 'Cotton Style House Collection' on Amazon

By

Gabriella Lacombe

Published
Jul 11, 2019

Cotton Incorporated, the not-for-profit research and promotion company representing U.S. cotton, has launched a limited-time online shop, 'Cotton Style House Collection', on Amazon. 

Customers who visit the e-shop can purchase a range of cotton apparel from a variety of brands, including Adidas, AG Adriano Goldschmied, American Apparel, For Love & Lemons, J. Crew, Perry Ellis, and Puma x Selena Gomez, among others. 

For easy shopping, pieces were divided into several categories: ‘on-the-go-getter’ for everyday pieces; ‘show stopper’ for nighttime looks, ‘jetsetter’ resortwear pieces and ‘wellness warrior’ athleisure apparel. The Cotton Style House Collection were curated by celebrity stylist, Irma Martínez, with additional help from influencer partners Becky Hillyard, Pam Hetlinger, Patrick Van Negri, Marissa Fuchs, Jill Wallace, Steven Onoja, Gregory Dava and Melody Acevedo.

The e-shop marks the latest collaboration between Cotton Incorporated and Amazon. 

"Last fall, Cotton Incorporated collaborated with Amazon to create an Amazon Fashion Show broadcast via Amazon Live," said Marissa Barlin, director of strategic alliances for Cotton Incorporated. "This season, the Cotton Style House Collection lets you easily purchase the summer's hottest looks with just a couple clicks.”

As a further boost to the collection, the company will launch a pop-up in Montauk Beach, New York featuring the Cotton Style House Collection from July 26 through 28.

The pop-up, described by the company as an “immersive three-day, pop-up fashion and lifestyle experience,” will feature several activities, including on-site shopping, fashion, wellness, and entertainment experiences, workshops, panel discussions, and more. 

The online shop will run through August 31.