Corneliani announces a new partnership in China

By

Dominique Muret

Published
Dec 10, 2014

Corneliani is intensifying its expansion in China. The Italian high-end luxury menswear label announced in a press release an agreement with a new prestigious partner in this market: the company Fu Sheng, 51% held by holding company Sparkle Roll, a group listed on the Hong Kong stock exchange, specialised in the distribution of luxury products (Bentley, Château d'Yquem, etc.).

It is not an exclusive distribution agreement, though, since Corneliani has several partnerships in China, where the brand has already been present for 20 years and where it has 47 stores, all franchises apart from its flagship in Shanghai.

Sparkle Roll will distribute Corneliani in China and Macao and will open stores dedicated to the brand. The first opening is scheduled for January 2015 in Beijing in the luxury Seasons Place shopping centre, in the financial district.