Confident Pronovias opens new London bridal flagship

By

Nigel TAYLOR

Published
Jul 5, 2022

​Luxury bridal and ocassionwear retailer Pronovias has opened a new London flagship store on New Bond Street, which aims to offer an “elevated bridal experience”.

The new store, close by its former London store, now spans nearly 6,000 sq ft over three floors with Pronovias hailing the move “a significant investment” that reflects its “confidence in a strong future for the bridal industry in the UK”.

Amandine Ohayon, chief executive of the Pronovias Group, added: “All indicators point to a boom time for weddings. Our new London store will give brides the ultimate bridal experience, with expert advice from our consultants and more floor space to display our collections. True to our promise, in this new boutique we really will be able to dress the dream of every bride.”

Although the new store is bigger than its predecessor, the number of retail floors has been cut from five previously to add to an "intimate and luxurious" experience while improving each customer journey, it noted. 

It also features "innovative and digitalisation experiences”, such as selfie points, an all-new welcoming area and private fitting areas, to allow the bride, her bridesmaids and the wedding party to share the experience.

Alongside the mainline collection, Pronovias Privée, the store also features Atelier Pronovias, a bespoke, haute couture collection, and The Party Edit, the company’s line of evening and occasion wear. Brides will also be able to try on styles from the Nicole Milano collections and Vera Wang Bride

Also for the new store, Pronovias has increased its team of dressmakers to eight "to ensure the highest level of quality in the final arrangement of all these designs” for its brides.