Christian Dior to showcase perfumes on the Champs-Elysées

By

Sarah Ahssen

Published
Jun 29, 2018

"L’appartement" (the apartment): that's the name Christian Dior has chosen for its recently inaugurated location on Place Vendôme in Paris. In this Hausmannian residence, the label has been gathering influencers and the press for special events -- such as dinners -- dedicated to its olfactory collections. But, with the Maison Christian Dior apartment not open to the public, its inauguration is however, part of a dynamic retail development dedicated to the exclusive perfumes of the house.

In September, on the Avenue Champs-Elysées, Christian Dior will bow its new  Maison Christian Dior store. The new venture will come to life along the prestigious Paris street at number 52, as indicated by Business Immo, where the new Galeries Lafayette concept store is also due to open. Some two years, the address also attracted Chanel beauty to set up shop.

Beyond department stores, there is already one Paris store for the Maison Christian Dior concept, located at number 326 rue Saint-Honoré. A store that currently stocks exclusive house perfumes and fragrance created by François Demachy, Dior's perfumer-designer of Dior. 

Other products include scents, candles, perfumed scarves and even soaps, and the  collection will soon be enriched by new body creams and liquid soaps.