Chanel opens a bigger store in Vienna

The luxury brand recently opened a new boutique in the heart of Vienna. Just a few steps away from its previous site, Chanel has relocated to the Graben, one of the most famous streets in Vienna's first district, to a store almost twice as large.

The 350 m² of space were designed by New York architect Peter Marino. Set across two floors, the collections are surrounded by a luxurious ambiance alongside white stone, golden accents and glossy surfaces. These elements contrast with woven rugs, couches in wool tweed and hand-painted wall decorations.
 
Even Coco Chanel's passion for art is integrated into the new store: among art pieces specially designed for the boutique stand a sculpture by Michel Othoniel and side tables by Michael Pohu and Ado Chale.

 
In this luxurious space customers can find Karl Lagerfeld’s latest collections for Chanel ready-to-wear, handbags, shoes, accessories and a selection of watches.