Canada Goose names new China head

North American luxury outerwear company Canada Goose announced on Monday the appointment of Larry Li as president of the brand's China operations, effective immediately.

The Toronto-based company said Li will oversee all business activities in its mainland China market, including commercial, marketing and finance. He will be based out of the company’s regional headquarters in Shanghai and report to Paul Cadman, president of Asia Pacific, Canada Goose.

“Larry is a proven strategic leader with an entrepreneurial mindset and exceptional business development skills,” said Dani Reiss, chairman and CEO, Canada Goose.

“Running China from China has been pivotal to our success in the market. Larry’s luxury expertise in China makes him uniquely suited to lead the local team, drive our business forward and seize the strategic opportunities that we see ahead.”

A luxury veteran with some 20 years of experience, Li joins Canada Goose from Dunhill, part of the Richemont group, where he served as managing director, China, for the British heritage brand.

Prior to that, Li spent time with LVMH Group and worked at brands including Louis Vuitton, Givenchy and Kenzo in Shanghai and Tokyo, holding various senior management roles.

“I am honoured to join Canada Goose, as the business enters an exciting new phase of expansion in China,” said Li. “Canada Goose’s functionality, purpose and design in performance luxury have deeply resonated in China. I look forward to building on this great foundation and bringing the company vision to life.”

The announcement comes as Canada Goose continues its expansion in the China market, which the company entered in 2018. Mainland China is home to Canada Goose’s largest retail network, with 16 stores.

In May 2022, Canada Goose opened a store in Xi’an, and said it plans to open another three this fall in Tianjin, Qingdao and Chengdu. The brand said will continue its category expansion – having launched its inaugural footwear collection last fall – and strengthen its ties with local design talent, including its upcoming collaboration with Feng Chen Wang and Xu Zhen for Fall/Winter 2022.

Canada Goose names new China head

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