85
Fashion Jobs
ADIDAS
Senior Director Product Creation Ftw
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Corporate Affairs & Reputation Manager - Corporate Affairs & Engagement
Permanent · HO CHI MINH CITY
JO MALONE LONDON
Education Manager, Jml/lm
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Senior HR Operations Executive/ Assistant Manager
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager (Franchise)
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Commercial, Adigolf, Vietnam 1
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager 1 (Franchise)
Permanent · HO CHI MINH CITY
COLUMBIA
lo Costing & Engineering Manager
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Category Manager - Cpd
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Business Planning Manager - Cpd
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager Product Creation (Sportwear)
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Product Manager - Shu Uemura
Permanent · HO CHI MINH CITY
ADIDAS
Manager, Quality Product Integrity
Permanent · HO CHI MINH CITY
TAPESTRY
Manager, Manufacturing Engineer
Permanent · HO CHI MINH CITY
SPECIALIZED
Painting Quality Engineer - Bình Dương, Vietnam
Permanent ·
ON RUNNING
Social Compliance Specialist - Hcm Based
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Sourcing Operations
Permanent · HO CHI MINH CITY
WILLIAMS SONOMA
Wood Sustainability Specialist - (Global)
Permanent · THUẬN AN
PUMA
Manager Quality Apparel & Accessories
Permanent · HO CHI MINH CITY
PUMA
Senior Executive, Finance
Permanent · HO CHI MINH CITY
PUMA
Head of Quality Footwear
Permanent · HO CHI MINH CITY
PUMA
Quality Engineer Cobra
Permanent · HO CHI MINH CITY
Published
Feb 3, 2020
Reading time
2 minutes
Download
Download the article
Print
Text size

Cambridge Satchel Company opens Oxford luxe townhouse

Published
Feb 3, 2020

Britain's Cambridge Satchel Company has opened its latest store, in central Oxford, the new location having the "look and feel of a vintage-style townhouse”. And in that respect it's an interesting development with townhouse concepts usually being used for much more ultra-luxe brands.


Cambridge Satchel Company



The premium bags specialist said that the location, which houses the regular collection plus an exclusive range, “underlines the brand’s classic and authentic heritage design”. 

It’s in a key spot to attract tourists and tourists are clearly important to the brand given that it already has a store not far away in Bicester Village. The new shop is on Broad Street, with customers being “greeted by a series of rooms including a cosy drawing room, a library filled with antique leather-bound books and a high-ceiling atrium. Reflecting the brand’s love of colour, each room is painted in a distinctive palette from oxblood, to royal blue, racing green and soft pink”. 

The 1,620 sq ft ‘store’ is split across five floors, and the building also features two rooms for “seasonal customer events and hosting VIP guests of the brand,” a key feature of any townhouse.

It’s undeniable that a townhouse approach works well within the confines of historic Oxford’s city centre, but it’s still surprising that the brand has gone down this route as townhouses are the favoured option of brands and retailers much further up the price scale — think Hackett’s new Savile Row location, or Matchesfashion’s Carlos Place home.

But with it being important for the brand to differentiate itself from satchel-based labels that sell at lower prices, the move makes sense.


Cambridge Satchel Company



And the location is big enough to show the entire brand offer in the best light. The line-up there includes the new Doctors Bag and The Sophie that were launched in 2019. These were the first in a new premium line that uses soft grain calf leather. Meanwhile, the exclusive-to-the-store Oxford Blue collection can be found in the Emily, Cloud and Poppy plus a selection of small leather goods including the brand’s cat and dog key charms.

Founder Julie Deane said that given the label’s hometown is Cambridge, it has “always had an affinity with university cities. Just a stone’s throw from Oxford’s famous colleges and The Bodleian Library, the location of our new shop makes perfect sense to us. We were thrilled to discover what a rich history our shop has had in Oxford – previously being a leather shoemaker and a leather-bound book specialist dating back to the early 18th Century”.

The 12-year-old company also has stores in its home city and Bicester Village, as mentioned, plus London’s Seven Dials, and Grass Market in Edinburgh.

Copyright © 2024 FashionNetwork.com All rights reserved.