Burberry teases Christmas campaign with Naomi Campbell, M.I.A

By

Barbara Santamaria

Published
Nov 2, 2018

Riccardo Tisci continues his overhaul of the Burberry brand, after introducing monthly product releases, a new TB monogram, and a series of limited-edition pieces available exclusively on Instagram and WeChat.

His latest shake-up comes in the form of the British luxury brand’s Christmas campaign, which has traditionally featured leading British celebrities in dreamy settings.

Although this year’s Christmas campaign is set to be unveiled on Tuesday 13 November across all Burberry channels, the brand revealed its cast on 1 November.

Kristin Scott Thomas, The Crown’s Matt Smith, rapper M.I.A, Naomi Campbell and her mother Valerie Morris-Campbell will front the label’s upcoming festive campaign, which has been shot and directed by British artist and photographer Juno Calypso.

They are presented in a series of portraits which show each cast member wearing Riccardo Tisci’s debut pre Spring/Summer 2019 collection in a little less merry and little more conceptual take on the holiday spirit.

This will be the Tisci’s first Burberry Christmas campaign, after joining the heritage fashion house in March this year. Sienna Miller, Rosie Huntington-Whiteley and Romeo Beckham are some of the British stars who have fronted a Burberry Holiday campaign in the past.