85
Fashion Jobs
JO MALONE LONDON
Education Manager, Jml/lm
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Senior HR Operations Executive/ Assistant Manager
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager (Franchise)
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Commercial, Adigolf, Vietnam 1
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager 1 (Franchise)
Permanent · HO CHI MINH CITY
COLUMBIA
lo Costing & Engineering Manager
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Category Manager - Cpd
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Business Planning Manager - Cpd
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager Product Creation (Sportwear)
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Product Manager - Shu Uemura
Permanent · HO CHI MINH CITY
ADIDAS
Manager, Quality Product Integrity
Permanent · HO CHI MINH CITY
TAPESTRY
Manager, Manufacturing Engineer
Permanent · HO CHI MINH CITY
SPECIALIZED
Painting Quality Engineer - Bình Dương, Vietnam
Permanent ·
ON RUNNING
Social Compliance Specialist - Hcm Based
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Sourcing Operations
Permanent · HO CHI MINH CITY
WILLIAMS SONOMA
Wood Sustainability Specialist - (Global)
Permanent · THUẬN AN
PUMA
Manager Quality Apparel & Accessories
Permanent · HO CHI MINH CITY
PUMA
Senior Executive, Finance
Permanent · HO CHI MINH CITY
PUMA
Head of Quality Footwear
Permanent · HO CHI MINH CITY
PUMA
Quality Engineer Cobra
Permanent · HO CHI MINH CITY
PUMA
Key Account Manager, Marketplace E-Com
Permanent · HO CHI MINH CITY
ON RUNNING
Head of Footwear Sourcing
Permanent · HO CHI MINH CITY
Translated by
Roberta HERRERA
Published
Sep 23, 2022
Reading time
2 minutes
Download
Download the article
Print
Text size

Buff targets €55 million after taking back control of distribution in France, Italy

Translated by
Roberta HERRERA
Published
Sep 23, 2022

Buff is celebrating its 300th anniversary of having become a global brand in 2022: only 8% of its sales are generated in Spain, it is present in 70 countries and operates with subsidiaries in seven markets. In the medium term, the goal of this popular outdoor wear brand is to continue growing without losing its brand identity or the legacy of its founder, Joan Rojas. 

Buff headquarters in Igualada - Buff


Founded in 1992, the brand began to be sold in sports stores in the Igualada area (Barcelona) and gradually gained notoriety and distribution volume: in 2002, the company had 40 employees, revenues of 5 million euros and sales 60% concentrated in Spain.

It was at that time, 20 years ago, that its current CEO, David Camps, joined the company and has spearheaded Buff's transformation into a global brand. Last 2021, the company closed the year with 52 million euros in sales, a figure similar to that of 2019, which represented a stable figure after the skyrocketing demand in 2020 (that year, the firm had launched a line of face masks). 

"For this year, we estimate a 10% growth in turnover, which will bring us to around 55 million euros," said the executive. In the longer term, the company aims to go from 7 million units manufactured per year to 10 million, which in terms of sales will result in a turnover of around 70-75 million euros between 2025 and 2026, according to Camps.

The company is currently present in 70 countries, seven of which are its target markets, where it operates with its own subsidiaries: the United States, Canada, the Iberian Peninsula, the United Kingdom, Germany, Italy and France. 

The company's focus for the next 12 months will be on the latter two markets, after it took back control of its business four months ago. The company repurchased its business in France and Italy, which was in the hands of a local distributor, and is looking to set up its own retail network.

Local production by 2025 and eyeing a B-Corp certification



Buff already concentrates 90% of its production at its plant in Igualada, but aims to manufacture all of its products at its headquarters and in its vicinity by 2025. With this goal in mind, the company has recently completed work on the annexation of a 1,500-square-meter building (spread over three floors), which has required an investment of 2 million euros.

In terms of sustainability, the company's goal is to be carbon neutral by 2023 and to obtain B Corp certification in the coming months.

With its sustainability strategy 'Do More Now' as a spearhead and designs that position it as a complementary brand to aspirational brands such as Rapha, Buff is also looking to reach out to a younger audience.

"And not just younger, but more digital, more environmentally conscious. It's a small percentage of our audience now, but it's bound to grow," he concluded.

Copyright © 2024 FashionNetwork.com All rights reserved.