Bread & Butter unveils new 'Connect' campaign

By

Bruno Joly

Published
Apr 26, 2013

The official campaign for the upcoming edition of Bread & Butter has just been unveiled. The show will take place in Berlin starting 2 July.

The campaign is entitled ‘Connect’ and carries the tagline ‘tradeshow for successful brands’. The tradeshow’s traditional bear motif had been made to look like a colourful circuit board.

As of the July edition, the ‘Selected’ section at the show will no longer exist. In its place will be ‘Successful’, comprising of larger brands such as Kookai and Axara. German retailer Tom Tailor is one of the new names added to the line-up for the July edition. Bread & Butter’s previous campaigns included ‘Big Time for the Bold and Brave Brands’ and ‘The Rock’.