Bobbi Brown sets sights on Peru

By

Alicia Mares

Translated by
Barbara Santamaria

Published
Oct 11, 2016

American beauty brand Bobbi Brown is ramping up its presence in Peru. According to local media reports, the company plans to make this country its third largest market in Latin America by 2019.

The global prestige beauty brand, part of Estee Lauder Companies, has a strong presence in Chile and Mexico and is now poised for growth in Peru with several store openings planned for the coming months.

Esteban Antonijevic, country manager of Estée Lauder Companies, recently announced that the business will be opening its first two shops, a concession store in department store Ripley and a standalone store, both at Jockey Plaza shopping centre in the first half of 2017.

The ambitious expansion plan includes four further stores (one standalone and three concessions) which are scheduled to open by 2019.

Bobbi Brown is known for its universally flattering products created with uncompromising quality. The stores in Peru will stock the brand’s full portfolio of products including its makeup ranges, skin care products and gift collections.