Ben Sherman moves beyond London to open Liverpool One store

By

Barbara Santamaria

Published
Apr 10, 2017

British clothing brand Ben Sherman has opened the doors of its first full-price store outside the Greater London area at Liverpool One.

Occupying a space of 1,755 square feet, the boutique features the brand's classic white tiled interior and signature in-store Shirt Bar destination. It also offers the new bespoke Made to Measure tailoring service, introduced exclusively in UK full-price stores last year.

Liverpool One is "an ideal destination that boasts a strong line-up of fashion and accessories retailers that continue to perform exceptionally well," said a Ben Sherman spokesperson.

And the company is continuing its plans to expand to key locations in Britain. The new store will be followed by a second opening this month at the Bullring shopping centre in Britain's second-biggest city, Birmingham. In addition to the Liverpool location, Ben Sherman currently has two full-price stores in London and one in Thurrock, which is also in the London catchment area, plus a number of concessions and outlet stores across the UK.

Other retailers at Liverpool One include Flannels, Michael Kors, Beauty Bazaar Harvey Nichols, Dr Martens and Pretty Green.