Ben Sherman launches dedicated online site for German market

By

Melanie Muller

Translated by
Barbara Santamaria

Published
May 16, 2017

British lifestyle brand Ben Sherman has launched a German language e-commerce site, offering German consumers the possibility to shop in their own language, pay in euros and receive their orders faster.

“With this new online store, we are finally making shopping for German fans of Ben Sherman uncomplicated,” said Alexander Dickmann, CEO of BAS Traders – the owner of the brand’s rights in Germany, Austria, Switzerland and the Netherlands since 2016. “From now on, our German customers will learn about the exciting world of Ben Sherman in their own language.”

The online store focuses on the brand’s DNA, using a modern masculine design and easy navigation elements. A top navigation bar helps shoppers find specific product categories, as well as a Looks gallery with inspiring Spring 2017 outfits and pieces.

All casualwear collections and accessories, including limited edition ranges and hero pieces are now available on the site, with suits expected to be added in July this year. The platform also offers free shipping and returns.