86
Fashion Jobs
SHISEIDO
K-Key Account Lead
Permanent · HO CHI MINH CITY
ADIDAS
Senior Director Product Creation Ftw
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Corporate Affairs & Reputation Manager - Corporate Affairs & Engagement
Permanent · HO CHI MINH CITY
JO MALONE LONDON
Education Manager, Jml/lm
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Senior HR Operations Executive/ Assistant Manager
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager (Franchise)
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Commercial, Adigolf, Vietnam 1
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager 1 (Franchise)
Permanent · HO CHI MINH CITY
COLUMBIA
lo Costing & Engineering Manager
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Category Manager - Cpd
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Business Planning Manager - Cpd
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager Product Creation (Sportwear)
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Product Manager - Shu Uemura
Permanent · HO CHI MINH CITY
ADIDAS
Manager, Quality Product Integrity
Permanent · HO CHI MINH CITY
TAPESTRY
Manager, Manufacturing Engineer
Permanent · HO CHI MINH CITY
SPECIALIZED
Painting Quality Engineer - Bình Dương, Vietnam
Permanent ·
ON RUNNING
Social Compliance Specialist - Hcm Based
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Sourcing Operations
Permanent · HO CHI MINH CITY
WILLIAMS SONOMA
Wood Sustainability Specialist - (Global)
Permanent · THUẬN AN
PUMA
Manager Quality Apparel & Accessories
Permanent · HO CHI MINH CITY
PUMA
Senior Executive, Finance
Permanent · HO CHI MINH CITY
PUMA
Head of Quality Footwear
Permanent · HO CHI MINH CITY
By
AFP-Relaxnews
Published
Jul 19, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

Beautyblender bounces into the makeup sector with new foundation line

By
AFP-Relaxnews
Published
Jul 19, 2018

Beautyblender is making its first foray into the makeup industry.




The brand, which is famous for its cult-status sponge makeup applicators, has announced the launch of a 32-piece foundation line titled ‘Bounce'. The series will make its debut on July 24 at Sephora.

According to the brand, the new foundation is cruelty-free and formulated without the use of parabens, phthalates, sulfates, and oils. It is infused with hyaluronic acid and birch extract, and has been designed to offer a "velveteen matte finish" and 24-hour coverage. It will come packaged in a pump bottle that, when flipped sideways, transforms into a handy makeup dish for an easier application process.

"You have more control when you put it in that dish; you can bounce it away without overapplying," Beautyblender founder Rea Ann Silva told WWD. "I wanted to bring this concept of play and ease of experiment to the consumer so it made sense for me to turn the bottle sideways and make it a palette."

Foundation is just the beginning: Silva also told WWD that the brand intends to expand into other makeup categories in the near future. "We have planned for a full-fledged line from complexion to eyes, lip, cheek -- all of that," she confirmed.

However, in opting for foundation as its first makeup launch, Beautyblender is bang on trend. The product has become the focal point of the industry over the past few months, with bands such as TooFaced, Fenty Beauty by Rihanna, Huda Beauty, Maybelline and Neutrogena battling it out to offer shoppers more diversity when it comes to shade ranges, ingredients or cruelty-free formulas.
 

Copyright © 2024 AFP-Relaxnews. All rights reserved.