Battersea Power Station sees 5m visitors, more brands sign up

By

Sandra Halliday

Published
Apr 4, 2023

Almost six months after opening following a spend adding up to billions, Battersea Power Station has been fairly quiet on the news front this year. But on Tuesday it announced that it has welcomed more than five million visitors since opening on October 14.

Of course, a slowdown in news flow isn’t a bad thing — after all news of a large number of new tenants would have suggested that some early tenants had decided to move on.

But that’s clearly not the case and the mall owner said on Tuesday that new names are signing up for areas that are still being developed with “more exciting brand openings” within the historic landmark and on Electric Boulevard, a new pedestrianised high street, set to happen “over the coming months”.

These will include Lego, beauty brand Malin+Goetz, French eyewear label Bloobloom, French premium ready-to-wear label APC, Office Shoes, and a number of dining options.

Overall, since the original opening, more than 20 new stores have opened to add to the tally that existed on day one, including Jigsaw, Under Armour, ME +EM, Kiehl’s, Hackett, IWC, Swatch, Reformation, Pinko, Bimba Y Lola, Theory, The North Face, Just Over The Top (JOTT), Penhaligon’s, David Clulow and more.

Battersea Power Station Development Company (BPSDC) managed to attract a large number of in-demand names to the mall for its opening, including Reiss, Mulberry, Adidas, Reformation, Mango, Nike, Abercrombie & Fitch, Ralph Lauren, Gant, Calvin Klein, Boss, Uniqlo, Theory and The Kooples.

And as well as the obvious appeal of such labels that has been key to the impressive footfall, the company has been staging events to draw in visitors. These have included the‘Festival of Power’ – a free five-day family-friendly event hosted to celebrate the historic milestone of the Power Station’s opening that saw more than a quarter of a million people visit during the first weekend.

The current Spring Festival kicked off at the weekend and will be running until 16 April.

Simon Murphy, CEO at BPSDC, said: “It has been brilliant to see so many people visiting the new riverside neighbourhood we have created here at Battersea Power Station over the past six months. It was the aim of our shareholders to give the Power Station a new lease of life and to open it up for the public to enjoy. To have welcomed more than five million people down since the landmark opened has been a huge achievement.”

And Sam Cotton, Head of Asset Management, added: “To have had lots of new brands setting up shop at Battersea Power Station in a challenging retail market, clearly demonstrates the appeal of this project.”