86
Fashion Jobs
SHISEIDO
K-Key Account Lead
Permanent · HO CHI MINH CITY
ADIDAS
Senior Director Product Creation Ftw
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Corporate Affairs & Reputation Manager - Corporate Affairs & Engagement
Permanent · HO CHI MINH CITY
JO MALONE LONDON
Education Manager, Jml/lm
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Senior HR Operations Executive/ Assistant Manager
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager (Franchise)
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Commercial, Adigolf, Vietnam 1
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager 1 (Franchise)
Permanent · HO CHI MINH CITY
COLUMBIA
lo Costing & Engineering Manager
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Category Manager - Cpd
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Business Planning Manager - Cpd
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager Product Creation (Sportwear)
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Product Manager - Shu Uemura
Permanent · HO CHI MINH CITY
ADIDAS
Manager, Quality Product Integrity
Permanent · HO CHI MINH CITY
TAPESTRY
Manager, Manufacturing Engineer
Permanent · HO CHI MINH CITY
SPECIALIZED
Painting Quality Engineer - Bình Dương, Vietnam
Permanent ·
ON RUNNING
Social Compliance Specialist - Hcm Based
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Sourcing Operations
Permanent · HO CHI MINH CITY
WILLIAMS SONOMA
Wood Sustainability Specialist - (Global)
Permanent · THUẬN AN
PUMA
Manager Quality Apparel & Accessories
Permanent · HO CHI MINH CITY
PUMA
Senior Executive, Finance
Permanent · HO CHI MINH CITY
PUMA
Head of Quality Footwear
Permanent · HO CHI MINH CITY
By
Reuters
Published
Jan 28, 2016
Reading time
2 minutes
Download
Download the article
Print
Text size

Barbie gets curvy in real-world body makeover

By
Reuters
Published
Jan 28, 2016

Barbie, the world's most famous doll, has a new body. In fact, she has three new bodies - petite, tall and curvy.

Some 57 years after the impossibly busty and narrow-waisted blue-eyed Barbie doll was first introduced, California-based toy maker Mattel on Thursday released the new models, which it says better reflect a changing world.



Parents and feminists have long criticized Barbie's original shape as setting an unrealistic body image for girls, despite modifications over the years.

The new dolls have seven skin tones, 22 eye colors, 24 hairstyles and new clothes and accessories. They are available for order on website shop.mattel.com starting Thursday and will reach stores later.

"We are excited to literally be changing the face of the brand," Evelyn Mazzocco, senior vice president and global general manager of the Barbie brand, said in a statement. "These new dolls represent a line that is more reflective of the world girls see around them - the variety in body type, skin tones and style allows girls to find a doll that speaks to them.

"We believe we have a responsibility to girls and parents to reflect a broader view of beauty," she said.

The new curvy Barbie has a bigger bust, behind, thicker thighs and a protruding tummy. She landed on the cover of Time magazine on Thursday with the headline "Now can we stop talking about my body?"

The classic Barbie doll, which was launched in 1959 as a doe-eyed teen in a zebra-striped swimsuit, will remain as part of the Mattel line.

The launch of the new range follows two years of declining sales of Barbie dolls around the world as girls increasingly turn to other dolls, electronic toys and tablets.

On her way to becoming a global pop culture icon, Barbie has tried out more than 180 careers, ranging from teacher to astronaut and U.S. president. African-American Barbies and other ethnic versions were introduced starting in the late 1960s.



 

© Thomson Reuters 2024 All rights reserved.

Tags :
Beauty
Hair
People