BFC releases names of designers who will showcase at Designer Showrooms

By

Cajsa Lykke Carlson

Published
Feb 12, 2015

During London Fashion Week on February 20th til 24th, more than 180 designers will show their AW15 collections in the Designer Showrooms area, which, like many of the catwalk shows, is located at the beautiful Somerset House on The Strand.

Among the new brands this season are German brand, Achtland, French brand, Jour/Né and Lady Gaga favourite, Rein, the British Fashion Council said. After debuting on the catwalk, Eudon Choi, Fyodor Golan and Jean-Pierre Braganza will show their collections in the showrooms.

Milliner Stephen Jones' millinery initiative Headonism also returns this season, showcasing collections from Awon Golding, Emma Yeo, Keely Hunter and Lizzie McQuade. There will also be a pop-up showroom from NEWGEN, sponsored by Topshop, which will feature newcomers Marta Jakubowski, Molly Goddard and Sadie Williams, who join 1205, Ashley Williams, Claire Barrow, Danielle Romeril, Faustine Steinmetz, Marques’Almeida, and Ryan Lo.

BFC's fine jewellery initative Rock Vault will have its own room at Designer Showrooms, the other features of which include the BFC Contemporary online shop, selling the BFC Contemporary exclusive designs on tablets, and a Lavazza airstream, designed by Christopher Raeburn, which will be serving coffee in the courtyard.

An Open House will be held on Sunday February 22, which will give press and buyers the chance to meet the designers.