Ayres hits Europe with Argentina-style aromatherapy body care

By

Marion Deslandes

Translated by
Nicola Mira

Published
Apr 12, 2017

The Ayres aromatherapy body care brand, whose natural cosmetics draw inspiration from the traditional tango salons of Buenos Aires (Buenos Ayres in old Spanish) has recently become available, exclusively at Sephora, on several European markets. The brand was founded in Miami, Florida, in 2014 by Alejandro Rasic. Argentine-born Rasic has built an 18-year career in the world of beauty at Estée Lauder, Kenzo, and Givenchy Parfums, fuelling his ambition to create his own brand, inspired by his native country.

The Ayres skin and body care line, with its colourful, slightly retro packaging, features a range of soaps, body scrubs, shower creams, body butters, body lotions and hand creams, all of them based on natural essential oils. Their fragrances are steeped in South American scents, from citrus fruit to jacaranda, gardenia, jojoba and freesia.

For the time being, Ayres products - priced between €9 and €25 - are available exclusively on the Sephora e-shops in France, Italy and Spain, and in June they will become available in-store in Spain and Germany.