Authentic Brands names new Reebok international head

By

Benjamin Fitzgerald

Published
Apr 29, 2022

Authentic Brands Group (ABG) announced on Thursday the appointment of Steve Robaire as EVP, Reebok international, effective July 1, 2022.

A Reebok veteran, Robaire will charge the expansion of Reebok across international territories, focusing on developing new business opportunities and implementing a strategy to drive sales and growth. He will be the first point of contact for Reebok’s international partners to ensure efficient actionable movement on the fast-changing global environment, according to a press release.

Reporting to Jarrod Weber, group president lifestyle, chief brand officer, Robaire will be based out of ABG's new New York headquarters.

Robaire boasts 15 years of experience in brand licensing, sales and marketing. Working the most part of his career at Reebok, he has held various positions of increasing seniority around the world, including Amsterdam, Paris and Boston.

​“I am honored to join the ABG family and continue my longstanding relationship with the brand,” Robaire said. “Reebok is an iconic, world-renowned brand that creates and delivers superior product. I am thrilled to join ABG’s talented leaders and teams to drive expansion across key regions.”

Most recently, Robaire served as VP/GM of Reebok in the Greater China region.

​“Steve’s track record in growing Reebok’s market share and sales growth in Greater China and Europe makes him an excellent leader for driving Reebok’s business across all international markets,” Weber said.

“There’s an incredible appetite for the brand across key markets, and with Steve leading the charge, we are primed for success.”