85
Fashion Jobs
JO MALONE LONDON
Education Manager, Jml/lm
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Senior HR Operations Executive/ Assistant Manager
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager (Franchise)
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Commercial, Adigolf, Vietnam 1
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager 1 (Franchise)
Permanent · HO CHI MINH CITY
COLUMBIA
lo Costing & Engineering Manager
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Category Manager - Cpd
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Business Planning Manager - Cpd
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager Product Creation (Sportwear)
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Product Manager - Shu Uemura
Permanent · HO CHI MINH CITY
ADIDAS
Manager, Quality Product Integrity
Permanent · HO CHI MINH CITY
TAPESTRY
Manager, Manufacturing Engineer
Permanent · HO CHI MINH CITY
SPECIALIZED
Painting Quality Engineer - Bình Dương, Vietnam
Permanent ·
ON RUNNING
Social Compliance Specialist - Hcm Based
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Sourcing Operations
Permanent · HO CHI MINH CITY
WILLIAMS SONOMA
Wood Sustainability Specialist - (Global)
Permanent · THUẬN AN
PUMA
Manager Quality Apparel & Accessories
Permanent · HO CHI MINH CITY
PUMA
Senior Executive, Finance
Permanent · HO CHI MINH CITY
PUMA
Head of Quality Footwear
Permanent · HO CHI MINH CITY
PUMA
Quality Engineer Cobra
Permanent · HO CHI MINH CITY
PUMA
Key Account Manager, Marketplace E-Com
Permanent · HO CHI MINH CITY
ON RUNNING
Head of Footwear Sourcing
Permanent · HO CHI MINH CITY
Published
Sep 22, 2021
Reading time
2 minutes
Download
Download the article
Print
Text size

Asda launches AW21 collection with London Fashion Week film

Published
Sep 22, 2021

London Fashion Week may not be what’s normally associated with the George at Asda brand, but the value-priced supermarket label chose the event to launch its new autumn/winter collection. It unveiled a short film that pushes the label’s sustainability edge and its exclusive designs.


 



The film was shown at Shoreditch’s Mondrian Hotel during LFW and forms part of the George Made for You campaign, as well as being a first for a supermarket fashion label.

The film can be found on George’s social media channels and is designed to be appreciated both by existing family shoppers as well as younger consumers who are accustomed to viewing and then shopping via Instagram, Youtube and Tim Tok.

The company said the film is all about “planet-friendly pieces at the pocket-friendly prices”.

The move comes as Asda’s new owners put major backing behind the George label, despite speculation when they took over the supermarket earlier this year that George would be sold.

Instead, they’ve head-hunted FatFace’s CEO to run George, linked up with Missguided that’s now selling its products alongside George in Asda stores, and entered the pre-loved fashion arena through 50 stores.

And George’s sustainability focus with this new film comes at a time when more and more fast fashion firms are trumpeting their own sustainability credentials.

Jade Snart, senior sustainability and compliance expert for George at Asda, said: “The George for Good Pledge means sustainable fashion is always at the forefront of the business. As the second biggest volume retailer in the UK, we have a duty to help make a difference, making aspirational pieces that are kinder to the planet, and ensuring all our customers are in a position to buy into new season styles in a conscious way. This year’s autumn/winter collection is our strongest yet, both visually and in terms of sustainability; we’ll keep making steps towards making meaningful changes.”

Copyright © 2024 FashionNetwork.com All rights reserved.