Arc’teryx names new CEO

Canadian performance outerwear and equipment retailer Arc’teryx got a new CEO on Wednesday.

Its parent company Amer Sports Corporation named retail veteran Stuart Haselden to the newly-created role. He will succeed Arc’teryx president Jon Hoerauf, who is leaving the company to pursue other plans.

In this new role, which is effective immediately, Haselden will lead the global business strategy with a focus on building new vertical capabilities and accelerating regional expansion.

Haselden joins Arc’teryx with more than two decades of retail and vertical direct-to-consumer experience. Most recently, he served as chief executive officer for global lifestyle brand Away. Prior to that, he served as the chief operating officer and chief financial officer for Lululemon Athletica, inc. from 2015 to 2020, helping restore the brand’s profitability and leading its international business.

Haselden has equally held roles at other premiere global leaders such as J.Crew, and Saks.

“As we enter this next phase of growth for Arc’teryx, we are excited to welcome Stuart to the Amer Sports team,” said James Zheng, board executive director and CEO of Amer Sports.

“Stuart’s rare mix of global brand business leadership and direct to consumer expertise will be invaluable as we accelerate Arc’teryx direct-to-consumer strategies and position the brand for long-term success. With Stuart’s leadership and deep experience in engineering profitable growth for disruptive vertical brands, I am confident that Arc’teryx can reach the next level and we look forward to his immediate contributions.”

Despite the Covid-19 pandemic, Arc’teryx continued the expansion of its retail fleet in 2020. It ended the year with three new store openings in New York, doubling its retail footprint in the city.

On top of its store experience, which includes 80 branded stores, its products are distributed through more than 3,000 retail locations worldwide.

Amer Sports purchased the Vancouver-based retailer in 2005. It equally owns brands such as Salomon, Wilson, Peak Performance, Atomic, and Suunto.

Arc’teryx names new CEO

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