Anya Hindmarch opens concept store with new Labelled collection

By

Barbara Santamaria

Published
Nov 22, 2018

Office-style storage units and cabinets line the walls of Anya Hindmarch’s transformed Sloane Street store, which has been converted into a concept store this week to spotlight the brand’s new Labelled collection.

Alongside the new collection, limited-edition and exclusive pieces are arranged by colour and neatly displayed in transparent shelves, in keeping with the concept store’s theme of getting organised.

Opening on this Thursday until Sunday 25 November, the Labelled Concept Store will also host a series of talks and workshops about decluttering, maximising productivity and managing busy schedules.

Whilst visitors will need to book tickets to attend a talk or workshop, the store will remain open for guests to explore the new Labelled collection. Inspired by the designer’s obsession with organisation, the accessories range comprises a series of bags, pouches and pockets, each embossed with a label to help users have a place for everything.

There is a pouch inspired by filing cabinets, a lunch box bag and a clear in-flight case that allows users to instantly find what they are looking for. The collection also includes a vanity kit, jewellery pouch and a bag for cables and chargers.