Antonia launches online fashion platform

Italian retailer Antonia is launching an online luxury shopping platform.

The Milanese store will use the venture to promote the brands it sells, but also as a means of branching out into music and media trends, reports Women's Wear Daily (WWD).

The site will also feature high-end editorial and image sections, highlighting the brand's partnerships.

Founded in 1999, Antonia is a 600 meter square concept boutique specializing in eclectic menswear, womenswear and artistic accessories.