×
49
Fashion Jobs
PUMA
Manager Product Line Sportstyle Footwear
Permanent · Ho Chi Minh City
H&M
Area Manager - Vietnam
Permanent ·
L'OREAL GROUP
Office Manager
Permanent · Ho Chi Minh City
L'OREAL GROUP
Key Account Executive - Drugstore Channel
Permanent · Ho Chi Minh City
PHV
Manager, Quality Assurance – Process Engineer
Permanent · Ho Chi Minh City
H&M
Security/ Compliance Manager
Permanent · HO CHI MINH CITY
PHV
Manager, Merchandising
Permanent · Ho Chi Minh City
L'OREAL GROUP
Online Brand Manager - Vichy & la Roche Posay
Permanent · Ho Chi Minh City
L'OREAL GROUP
Social Manager - Consumer Product Division
Permanent · HO CHI MINH CITY
H&M
Store Department Manager (Quản lý Ngành Hàng Tại Cửa Hàng) - đà Nẵng Based
Permanent ·
H&M
Nhân Viên tư Vấn Bán Hàng Toàn Thời Gian Khu Vực Aeon Mall hà Đông
Permanent · HANOI
H&M
Nhân Viên tư Vấn Bán Hàng Bán Thời Gian Khu Vực Aeon Mall hà Đông
Permanent · HANOI
H&M
Department Manager (Quản lý Ngành Hàng) - Khu Vực Ocean Park Gia Lâm
Permanent · HANOI
H&M
Nhân Viên tư Vấn Bán Hàng Toàn Thời Gian Khu Vực Vincom Times City
Permanent · HANOI
H&M
Nhân Viên tư Vấn Bán Hàng Bán Thời Gian Tại Vincom Plaza hạ Long
Permanent · HẠ LONG
H&M
Nhân Viên tư Vấn Bán Hàng Bán Thời Gian Khu Vực Times City
Permanent · HANOI
H&M
Visual Merchandiser (Phụ Trách Trưng Bày Làm Việc Tại Cửa Hàng) - hồ Chí Minh Based
Permanent · HO CHI MINH CITY
H&M
Nhân Viên tư Vấn Bán Hàng Khu Vực Royal City - hà Nội (Bán Thời Gian và Toàn Thời Gian)
Permanent · HANOI
H&M
Nhân Viên tư Vấn Bán Hàng Bán Thời Gian Khu Vực Mega Mall Times City, hà Nội
Permanent · HANOI
H&M
Nhân Viên tư Vấn Bán Hàng Bán Thời Gian Khu Vực hà Đông, hà Nội
Permanent · HANOI
H&M
Nhân Viên tư Vấn Bán Hàng Toàn Thời Gian Khu Vực Gia Lâm - hà Nội
Permanent · HANOI
NIKE
Nhân Viên Vận Hành Máy ép Nhựa (Đồng Nai)
Permanent · Ho Chi Minh City
Translated by
Nicola Mira
Published
Nov 22, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

AlphaTauri opens first UK store in London

Translated by
Nicola Mira
Published
Nov 22, 2022

AlphaTauri, the premium fashion label owned by Red Bull, has opened its first directly run store in the UK, a market it already serves with an e-shop. The 326-square-meter menswear and womenswear store on two levels, whose interiors have been styled by Studio Riebenbauer (a creative studio with offices in Berlin, Vienna and Los Angeles), is located on Brompton Road, in the luxury district of Knightsbridge.


The AlphaTauri store in London


“We are pleased to be continuing our expansion course in the heart of London. Our goal is to implement AlphaTauri's brand vision internationally and to establish a global presence. The opening of the first flagship store here in the British capital is another important milestone in our growth strategy,” said Ahmet Mercan, CEO of AlphaTauri.
 
The store’s aesthetic is a tribute to AlphaTauri's design language, with monochrome interiors fitted with brushed aluminium panels, alongside components made with natural materials and customised lighting fixtures. A 6-metre-high, two-storey LED wall changes in colour according to the time of day. 


The AlphaTauri store in London


Two giant installations within the store reflect the brand's signature capabilities: the first, extending over two storeys and made with a myriad threads, is inspired by AlphaTauri's 3D knitted products; the second consists of individual garment elements attached to the wall to showcase the Koov parka.
 
A partly assembled Formula 1 car, painted in the livery of the F1 team of which AlphaTauri is the main sponsor, seems to emerge from a wall, underlining the connection between the AlphaTauri F1 team and the fashion label.


The AlphaTauri store in London - AlphaTauri


The London store is the fourth operated by AlphaTauri, after those in Salzburg, Graz and Vienna in Austria. The label’s collections are available at select multibrand retailers in Europe, Turkey and Qatar, and on its e-shop.

Copyright © 2023 FashionNetwork.com All rights reserved.