AllSaints makes Dubai Mall debut

By

Nigel TAYLOR

Published
Apr 1, 2021

UK fashion brand AllSaints has opened a second store in Dubai. The latest, opened this week, is an 1,800 sq ft ground floor space in the Dubai Mall, billed as the world’s biggest shopping centre.

There are fewer store openings happening at present due to pandemic restrictions in many global markets, but some countries are still seeing store debuts. And once lockdowns are over, we're likely to see a deluge of new shops being opened.

The new AllSaints location follows on from the brand's debut Dubai store in the Mall of the Emirates that it opened six years ago.

The latest store features the brand’s men’s and women’s clothing ranges, plus handbags, licensed footwear, accessories, jewellery and fragrance.

The new store’s concept design takes its inspiration from Sverre Fehn’s Nordic pavilion in Venice and American artist Richard Serra’s industrial scale steel sculptures. It features a reduced palette of exposed materials and finishes “using warm tones of grey concrete and textured render for the floors and walls throughout”.

AllSaints now has 300+ international stores, concessions and franchises across 31 countries.