Alex Rodriguez is launching a men's makeup line

Former baseball star Alex Rodriguez, also known for being Jennifer Lopez's ex, surprised more than one person by announcing the launch of a line of makeup for men. The first product unveiled by the high-level athlete is none other than a concealer, The Blur Stick, proposed in collaboration with Hims & Hers.

The sportsman has teamed up with Hims & Hers, a company specialized in beauty and well-being in which he and J-Lo recently invested

"Working with the Hims & Hers team, I wanted to create a product that solved an issue I faced every day. I realized as I was jumping from meeting to meeting, I needed something quick and easy in my routine to conceal blemishes or razor bumps," Alex Rodriguez explained on his Instagram during the launch of the men's concealer.

The Blur Stick is already available in eight shades to suit a wide range of skin tones, priced at $17. It has been formulated with different oils, including jojoba oil, to soothe and moisturize the skin while camouflaging its imperfections.