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Fashion Jobs
COLUMBIA SPORTSWEAR COMPANY
Planner ii-Production
Permanent · HANOI
ADIDAS
Manager, Sustainable Sourcing - Environmental Field Operations
Permanent · HO CHI MINH CITY
PUMA
Manager Product Line Sportstyle Footwear
Permanent · Ho Chi Minh City
PVH
Manager, Quality Assurance – Process Engineer
Permanent · HO CHI MINH CITY
PUMA
Assistant Manager Development Fabric Apparel
Permanent · Ho Chi Minh City
H&M
Nhân Viên tư Vấn Bán Hàng Bán Thời Gian - Vincom Đồng Khởi
Permanent · HO CHI MINH CITY
TIFFANY & CO
Client Relations Executive, Vietnam
Permanent · Ho Chi Minh City
COLUMBIA SPORTSWEAR COMPANY
lo Costing & Engineering Manager
Permanent ·
ADIDAS
Assistant Manager, E-Commerce Buying
Permanent · HO CHI MINH CITY
SHISEIDO
Digital Marketing Intern
Internship · Ho Chi Minh City
SHISEIDO
Marketing Intern
Internship · Ho Chi Minh City
SHISEIDO
E-Commerce Intern
Internship · Ho Chi Minh City
PVH
Senior Accountant
Permanent · Ho Chi Minh City
H&M
Nhân Viên tư Vấn Bán Hàng Bán Thời Gian Khu Vực Vincom Ocean Park
Permanent · HANOI
H&M
Nhân Viên tư Vấn Bán Hàng Bán Thời Gian Khu Vực đà Nẵng
Permanent ·
H&M
Nhân Viên tư Vấn Bán Hàng Toàn Thời Gian Khu Vực đà Nẵng
Permanent ·
H&M
3pl Business Expert - Import, Export And Controlling
Permanent · BIEN HOA
H&M
Nhân Viên tư Vấn Bán Hàng Toàn Thời Gian Khu Vực Aeon Mall hà Đông
Permanent · HANOI
H&M
Nhân Viên tư Vấn Bán Hàng Bán Thời Gian Khu Vực Aeon Mall hà Đông
Permanent · HANOI
H&M
Department Manager (Quản lý Ngành Hàng) - Khu Vực Ocean Park Gia Lâm
Permanent · HANOI
H&M
Nhân Viên tư Vấn Bán Hàng Toàn Thời Gian Khu Vực Vincom Times City
Permanent · HANOI
H&M
Nhân Viên tư Vấn Bán Hàng Bán Thời Gian Tại Vincom Plaza hạ Long
Permanent · HẠ LONG
By
Reuters
Published
May 3, 2016
Reading time
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Ailing Hugo Boss to cut rent costs, focus on menswear

By
Reuters
Published
May 3, 2016

Germany's Hugo Boss will seek to cut costs by renegotiating rents, shutting stores and shifting marketing spending back to its core menswear business after quarterly sales and profits fell short of expectations.


Boss Green SS16 - Hugo Boss


Former Chief Executive Claus-Dietrich Lahrs took a brand known for its sharp men's suits more upmarket, opened hundreds of stores around the world and put a bigger focus on womenwear, teaming up with designer Jason Wu in 2013.

Lahrs stepped down in February after the share price tumbled following a profit warning due to a steep fall in sales in the United States and China. Hugo Boss gave no update on the hunt for a new chief executive on Tuesday.

Luxury groups including LVMH, Richemont CFR.VX and Burberry have posted weak first-quarter sales, hit by lower tourist spending and depressed demand in cities such as Hong Kong, prompting them to close stores and renegotiate rents.

Hugo Boss shares, down more than a quarter this year to trade at a discount to most luxury peers, were up 2 percent by 1325 GMT, compared to a 1 percent weaker German mid-cap index

Citi analyst Thomas Chauvet said investors were focusing on confirmed guidance for 2016, cost cuts, store closures and the search for a new CEO, rather than on the weak first quarter.

Finance chief Mark Langer, holding the fort in the absence of a new CEO, said Hugo Boss would shift its attention back to menswear, which still accounts for 90 percent of sales, but said he remained committed to womenswear and the Wu deal.

"We have overexposed ourselves in space and marketing to womenswear," Langer told a conference call for analysts.

Langer said the more targeted approach to marketing as well as renegotiating rental agreements and cutting administrative expenses should enable Hugo Boss to make cost savings of around 50 million euros (39.70 million pound) in 2016.

Hugo Boss has already secured lower rents in some markets and is in tough negotiations on rent reviews for some larger stores, Langer said, adding it is willing to close some stores if it cannot agree lower rents.

Opening fewer stores as well as postponing the expansion of the group's headquarters will help it cut investments to 160 million to 180 million euros in 2016, from 220 million last year.

Quarterly net profit fell 49 percent to 38.5 million euros on sales down 4 percent to 643 million, missing average analyst forecasts.

Hugo Boss said it expect sales and earnings to improve in the second half, confirming its outlook for a percentage rise in currency-adjusted sales in the low single-digits, but a low double-digit percentage fall in operating profit.

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