Afterpay launches designer NFT 'Keys' for NYFW

By

Jennifer Braun

Published
Aug 24, 2022

As part of its third partnership with IMG to bring the New York Fashion Week experience to more consumers, payment technology company Afterpay announced on Tuesday the launch of designer NFTs. 

The NYFW digital collectibles will give users access to traditionally exclusive experiences and products, as well ownership of art created by some of the world’s leading fashion designers. 

Afterpay has partnered with five notable designers; Altu by Joseph Altuzarra, AnOnlyChild, Jonathan Simkhai, Kim Shui, and The Blonds to offer limited-edition NFTs available for consumers to mint. Each designer drew inspiration from their Spring/Summer ’23 collections to create their unique NFT, alongside a selection of limited edition products or traditionally unobtainable NYFW experiences. 

In particular, Altu by Joseph Altuzarra’s NFT will allow key owners to unlock either a limited-edition leather tote and T-shirt, or a membership to one of New York City’s art museums. Kim Shui’s key unlocks the option of a custom-designed hoodie that incorporates Shui’s signature dragon motif or tickets to her runway show on Septemebr 12. AnOnlyChild’s key provides a limited-edition belt bag or an invite to the designer’s NYFW after party. 

Lastly, Jonathan Simkhai’s key offers consumers the chance to unlock a private meet-and-greet shopping experience with the designer or signed original runway sketches from his new collection, while The Blonds offer an exclusive invite to The Blonds’ NYFW after party or a signed copy of 'The Blonds: Glamour, Fashion, Fantasy' forthcoming book.

In addition to the NFT keys from designers, Afterpay will also issue its first free NFT in a limited quantity. The free NFT will unlock utilities like a Tidal HiFi Plus 6 Month Free Trial, access to a NYFW close-friends Instagram group, and an invitation to RSVP to NYFW: The Talks sessions. 

Each designer NFT will retail for $100 and, for the first time, Afterpay will allow consumers to purchase the NFTs by splitting the payment into four interest-free installments on keys.NYFW.com. All proceeds from the sale of the designer NFT Keys will be donated to Free Arts NYC.